BECOME AN UNDERWRITER
Mississippi Public Broadcasting provides a unique value for organizations looking to gain a broader audience or to promote events or exhibits. The statewide reach of MPB’s radio and television networks offers a one-stop shop for underwriters to get their message to all Mississippians through engagement, branding and visibility.
ENGAGEMENT |
Underwriting programs for MPB provides a unique value for organizations to gain brand awareness orto promote events or exhibits. MPB’s television and radio networks reach over 95% of the state, which offers a one-stop shop to get a message to all Mississippians. |
BRANDING |
People recognize public media as being trustworthy, and MPB has a very strong reputation for credibility, integrity and impartiality. When an organization underwrites MPB programming, the listener/viewer’s trust of MPB is transferred to that underwriter. This brand alignment is called the “halo effect,” and it is powerful. |
VISIBILITY |
Underwriters are highlighted in MPB programming. MPB’s broadcast schedule has fewer breaks compared to commercial stations, where advertisements are stacked to fill up a significant amount of airtime every hour. |