Become An Underwriter
Mississippi Public Broadcasting provides a unique value for organizations looking to gain brand awareness or to promote events or exhibits. The statewide reach of MPB’s radio and television networks offers a one-stop shop for underwriters to get their message to all Mississippians.
Our statewide audience is the lifeblood of everything MPB does. With the mantra “Mississippi is our mission,” we operate solely to serve the people of Mississippi through information and education above all else. People recognize public media as being trustworthy, and they trust MPB specifically. When an organization underwrites MPB programming, the listener/viewer’s trust of MPB is also transferred to that underwriter. We call this brand alignment the “halo effect,” and it is a powerful phenomenon.
Furthermore, underwriters stand out in MPB programming. In contrast to commercial stations where advertisements fill up significant amount of airtime every hour, breaks in MPB’s broadcast schedule are fewer, allowing the underwriting spots stand out in an uncluttered environment.
For more information about underwriting or other corporate sponsorships, contact one of the representatives below.