With the rivalry game between Ole Miss versus LSU taking place this weekend, Mayor Robyn Tannehill says the city of Oxford is expecting to take in over 200,000 visitors.
“That will be on top of the 26,000 full-time residents, 26,00 students, and our county's population is 59,000,” Tannehill said. “So it could easily be around 300,000 folks this weekend, and we are excited to show off our community and watch the Rebels get a win.”
Tannehill said that city officials estimate the weekend could generate between from $30 million to $70 million in revenue. She said the difference this year is the number of additional events and concerts scheduled before the rivalry game, turning the typical three-day weekend into a four- or five-day stretch and bringing in even more visitors.
The long weekend means visitors need places to stay. Hotels across Lafayette County are mostly sold out, with hotel listings online show increased room prices for game day weekend.
Tannehill said that because of all the buzz this weekend, the city and law enforcement are taking extra steps for security and safety.
"We have spent an enormous amount of time planning public safety, even things like how many times the garbage cans will be emptied on the downtown square, what square cleanup looks like, and making sure that we have the water capacity in place,” Tannehill said.