Mississippi Public Broadcasting recently welcomed Sophie McNeil Wolf as the agency’s new Director of Communications.
In this role, Wolf will be charged with overseeing both internal and external communications, as well as developing communications strategies that effectively communicate MPB’s mission to the public, journalists, influencers and stakeholders across the state. She will also be tasked with managing the agency’s brand voice and maintaining brand integrity across all platforms.
“Sophie is going to be a huge asset to MPB. Her wealth of experience in digital communications will allow us to further our brand reach and expand our digital footprint,” said Anna Neel, Chief Operating Officer for MPB. “The media industry is seeing a renaissance of sorts in that our audience is steadily growing online through streaming and other services. In order to continue to provide the programing and educational content the public has grown to depend on, we need to ensure we are meeting them where they are in terms of how they get their information.”
Wolf has over 15 years of experience in media and communications, most notably helping organizations share their impact through digital channels. She previously served as Creative Content Manager at Millsaps College and most recently as the Digital Media Manager at the Mississippi Institutions of Higher Learning. Additionally, she was the co-owner and editor of Find It In Fondren, a media brand focused on Jackson’s Fondren neighborhood, which she operated with her husband, Paul Wolf.
“I am incredibly grateful for this opportunity,” Wolf said. “As a life-long Mississippian and lover of media, I do not take MPB’s mission lightly. I look forward to working with the communications team to further connect Mississippians and enrich the lives of people around the state.”
Wolf earned a bachelor’s degree in journalism with an emphasis in news-editorial from the University of Southern Mississippi and a master’s degree in integrated marketing communication from the University of Mississippi. She is a 2014 graduate of the Millsaps College Business Advantage Program and 2018-2019 graduate of Leadership Greater Jackson.
Currently, Wolf serves as the Vice President of Programs for the Public Relations Association of Mississippi, Central Chapter, and Past President of the College Public Relations Association of Mississippi.